> ## Documentation Index
> Fetch the complete documentation index at: https://docs.unityplatform.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Create your first strategy

> From an empty workspace to a strategy with hubs ready to fill.

A **strategy** is the container for everything in Unity: the hubs you add, the cards the agent drafts, the roadmap, the decisions. You'll usually have one strategy per initiative, product or bet.

<Steps>
  <Step title="Press New strategy">
    On the Home page, press **New strategy**. Give it a short title people will recognise later — "Freemium launch", not "Strategy 3".
  </Step>

  <Step title="Pick your starting hubs">
    Every strategy opens on its own home. Press **Add hub** and choose the hubs you need. Most people start with:

    * **Strategy** — vision, personas, OKRs, the thinking
    * **Roadmap** — timeline plus Now / Next / Later
    * **Decisions** — the questions and assumptions behind the plan

    You can add more later. See [How hubs work](/getting-started/how-hubs-work).
  </Step>

  <Step title="Give the agent some context">
    Open the assistant panel and describe what you're trying to do in a few sentences. The more it knows about the market, the customer and the constraint, the better the first drafts are. Everything you tell it stays attached to this strategy.
  </Step>

  <Step title="Generate your first cards">
    In the Strategy hub, press **Create card** and pick a type — Vision, Problem statement, Personas. The agent drafts it from your context. Edit anything, keep what's good, delete what isn't.

    See [Generate your first blueprint](/getting-started/generate-your-first-blueprint).
  </Step>
</Steps>

## What happens next

Your strategy starts as a **Draft**. As the work matures you move it through Discovery, Piloting and Scaling to Production. Status shows on the Home page and drives the Portfolio view. See [Lifecycle & status](/strategies/lifecycle-and-status).

<Tip>
  Don't over-plan the first one. Create it, add two hubs, generate three cards, then react to what the agent gives you. That loop is the whole product.
</Tip>